Assistant Director, Marketing and Fan Engagement
Position Title:
Assistant Director, Marketing and Fan Engagement
Position Type:
Regular
Hiring Range:
$30.78 – $33.94 per hour; Compensation will be based on education, experience, skills relevant to the role, and internal equity.
Pay Frequency:
Hourly
A. POSITION PURPOSE
The Assistant Director for Marketing and Fan Engagement is responsible for gameday experience and promotion strategy and implementation to increase spirit and attendance for assigned programs. This position is primarily responsible for managing the marketing, promotions and game day experience for the Athletic Department assigned teams and spirit group and programs.
B. ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Direct Gameday Promotions for Assigned Programs
• Independently develop and lead the development and implementation of annual marketing and promotional plans for assigned sports.
• Technical director and gameday producer for assigned sports.
• Schedule and coordinate all pregame events including but not limited to National Anthem singer, honorary coach introductions, senior night. special honor/recognition ceremonies.
• Schedule and coordinate all in-game entertainment including music, special events, giveaways, and interactive fan contests.
• Responsible for writing the game day public address scripts that include game day timing protocol, corporate sponsor activations.
• Collaborate with Media Relations, Creative Services, Ticketing and Development to develop and execute a cohesive strategy for assigned programs.
2. Direct Assigned Spirit Group(s)
• Management and recruitment of one or more the Santa Clara Spirit Groups: Pep Band, Dance Team, Mascot, Bucky’s Kids Club and/or the promotions team.
• Independently implement the annual plan for assigned spirit group(s)
• Liaison to coach/director of assigned spirit group(s)
• Represent Santa Clara University at WCC meetings regarding spirit groups.
• Be the on-site representative of the spirit groups at major events (WCC Championships, NCAA Championships).
3. Campus and Community Promotion
• Organize, manage and staff promotional and recruiting efforts of Santa Clara Athletics and assigned programs this may include but not exclusive to: Orientation, Welcome Weekend, Preview Day, Grand Reunion)
• Oversee and manage promotional emails schedule and system.
• Oversee and manage the Ruff Riders (student fan club) rewards app
• Oversee and manage the display of promotional content on campus.
4. Supervise, direct and train on-call employees.
• Hire, train and schedule gameday student support staff.
• Hire and manage gameday interns to support game production and student activations.
• Encourage and motivate on-call employees to excel in their area of expertise.
5. Liaison Responsibilities.
• Serve as liaison to Office of Student Life, Student Programming (ASB, ASG and other student organizations.
• Serve as the Athletic Department’s liaison to the School of Communications to create partnership opportunities.
• Manage the relationships between all third-party relationships related to marketing and fan engagement.
6. Other Duties as Assigned
• As a member of the administrative team in the Athletic Department, the Manager collaborates with coaches and senior staff to ensure a broad-based promotions and community outreach program.
• Be aware of and abide by all NCAA and conference rules and regulations.
C. PROVIDES WORK DIRECTION
• Supervision and direction to SCU spirit groups.
• Hiring, supervision, direction and feedback to student interns.
D. GENERAL GUIDELINES
• Recommends initiatives and implements changes to improve quality and services.
• Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices.
• Maintains contact with customers and solicits feedback for improved services.
• Maximizes productivity through use of appropriate tools; planned training and performance initiatives.
• Researches and develops resources that create timely and efficient workflow.
• Prepares progress reports; informs supervisor of project status; and deviation from goals. Ensures completeness, accuracy and timeliness of all operational functions.
• Prepares and submits reports as requested and required.
• Develops and implements guidelines to support the functions of the unit.
E. QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
1. Knowledge
• Experience using database management systems and other common office computer applications including word-processing, spreadsheet, email and browser applications.
2. Skills
• Demonstrated interpersonal and communication skills, written and verbal.
3. Abilities
• Ability to work effectively with internal constituents, particularly senior staff, coaching staff and other appropriate University staff.
• Ability to work effectively with external constituents, particularly donors and corporate sponsors.
• Capable of working both independently and as a team member; results oriented; self-starter.
• Demonstrated ability to handle confidential information with discretion.
4. Education
• Bachelor’s degree required.
5. Years of Experience
• One to three years of progressively responsible administrative/marketing experienced preferred.
F. PHYSICAL DEMANDS
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
• Considerable time is spent at a desk using a computer terminal.
• Will be required to travel to other buildings on the campus.
• Will be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.
G. WORK ENVIRONMENT
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
• Typical office environment.
• Mostly an indoor office environment with windows.
• Offices with frequent interruptions.
• Frequent attendance at athletic events outside.
• Frequent events attended evenings and weekends.
EEO Statement
Equal Opportunity/Notice of Nondiscrimination
Santa Clara University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and California State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Applications from members of historically underrepresented groups are especially encouraged. For a complete copy of Santa Clara University’s equal opportunity and nondiscrimination policies, see https://www.scu.edu/title-ix/policies-reports/
Telecommute
Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.
Title IX of the Education Amendments of 1972
Santa Clara University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender, and prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. Information about Title IX can be found at http://www.scu.edu/title-ix. Information about Section 504 and the ADA Coordinator can be found athttp://www.scu.edu/title-ixhttps://www.scu.edu/oae/, (408) 554-4109, mailto:oae@scu.edu. Inquiries can also be made to the Assistant Secretary of Education within the Office for Civil Rights (OCR).
Clery Notice of Availability
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services https://www.scu.edu/campus-safety/clery-act-compliance/ . To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.
Americans with Disabilities Act
Santa Clara University affirms its commitment to employ qualified individuals with disabilities within the workplace and to comply with the Americans with Disability Act. All applicants desiring an accommodation should contact the https://www.scu.edu/phonebook/Department-of-Human-Resources, and 408-554-5750 and request to speak to Indu Ahluwalia by phone at 408-554-5750 or by email at mailto:iahluwalia@scu.edu.
To view the full job posting and apply for this position, go to https://apptrkr.com/5888059
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